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1 The Title or “Hook”
While your subject line needs to capture attention, it also needs to do it in
about 60-65 characters or less. That’s because most email clients truncate
the subject line, so it needs to have an impact in as few words (and
characters) as possible.
Why do you open an email anyway?
Look in your own inbox and start collecting ones you like in a document
Preview
Many email clients allow for a preview of the email, which is what the
recipient can see without opening the email. This preview can range from a
few words to a line or two. Or to be more precise, it typically is about 30-90
characters long.
Make it count, with a few power words (below)
Curiosity
Use the word THIS. “Do THIS and your life will become easy”
Personalise the email as though you’re talking to them and mention their name
“There’s Nothing To Lose Diane”
If you’re giving value and teaching them something, what exactly are you teaching “6 ways to get reviews for your Amazon products”
Scarcity
GOING, GOING, GONE! [last chance for the laptop lifestyle]
Content
When doing a launch it’s good to take the email swipes and make it your own. If you don’t use the word “Granddaddy of a sale” (that’s American) I change it to “mother of all sales” which rolls more naturally off the tongue to me
Once the launch is over then what? What do you write to keep them interested?
Do they know YOU AS A PERSON
Tell them about yourself and your family, your triumphs and mishaps. People buy off people. If they know like and trust you they will buy.
Do you know the features and benefits of your company?
If your company makes websites and chatbots and has over 40 different tools to help any online business. I would choose 3 or 5 of them.
Let’s see
A website would brand you and get you known
A chatbot would automate customer’s questions with specific answers like in a conversation so you could get appointments and sales in your sleep
Follow up with emails so they get to know, like and trust you and they will buy
Thus saving lots of time and effort on your part to spend with your family or doing your favourite sport or hobby
So you’d word the email something like this
Need more clients?
Before I used to waste so much time on Facebook trying to get clients, talking to loads of people with very little results
Now I have a branded website my clients know what I do with a glance and know about me in advance
As I’ve not only got a chatbot on my facebook page I have one on my website too, I’m getting twice as many clients in half the time
Are you going to miss out on more clients?
Are you going to miss out on extra time with your family?
Your’re welcome
See what I did there? I weaved the benefits and told them how they’d save time and get more clients in half the time. Start talking about websites and chatbots and the non techie people’s eyes glaze over….
Variety – here are some examples of info you can share
Tips.
Lists (e.g., resource lists).
Checklists.
Worksheets.
Swipes.
Templates.
Cheat sheets.
Use Power words
Limited offer, Closing Today, Last Chance Offer
Ridiculously simple, 3 simple steps
lifetime, iron clad, guarantee, no obligation
jaw-dropping, awe-inspiring, revelationary
hero, kick-ass, killer
7 dumbest mistakes I made as an affliate marketer – the word dumbest means if they feel stupid as they have made mistakes too they are not alone… and they ask themselves “Do I do this?”
Tell Stories
Heard about the guy who was told to saw down a tree with a blunt axe…. he never finished.
The other guy thought – This axe is blunt and spent an hour sharpening it. Cut it down in RECORD TIME. Tactics beat blindly following someone every time.
Which one are you? Are you the clever marketer who uses tools to automate your business? Or are you the “dinosaur” who sticks to the old methods?
Then you’d give them the link to your tools here, wouldn’t you?
You can find stories everywhere, in books, especially mindset books 🙂
Be Sure Autoresponder Content is Evergreen
When you’re sending out live broadcasts, you can certainly write about any
topic. However, when you’re uploading content to your autoresponder, you
need to be sure it’s evergreen. So if it’s a launch TODAY then you need to change the words for next week
Or if it’s Happy Halloween, Easter or another holiday you can only use this once a year
Email Regularly
How can you build a relationship with someone if you don’t keep in touch? Daily or weekly emails is good
Domain name
Never ever use your gmail account it will go into spam. You need a branded account with your name and info@ , support@yourdomainname.com
SuccesswithBob, LearnwithAnna or something similar will make you stand out from the crowd
The best email system I know is this one as it has over 40 different tools to help you market your business
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