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Quote from a facebook post by the great James Neville Taylor THE TOP BUILDERALL AFFILIATE TODAY
๐ฏ ๐ง๐ถ๐ป๐ ๐๐ง๐ (Call to Action) ๐ง๐๐ฒ๐ฎ๐ธ๐ ๐๐ต๐ฎ๐ ๐๐ฟ๐ฎ๐บ๐ฎ๐๐ถ๐ฐ๐ฎ๐น๐น๐ ๐๐ป๐ฐ๐ฟ๐ฒ๐ฎ๐๐ฒ ๐๐บ๐ฎ๐ถ๐น ๐ฅ๐ฒ๐๐ฒ๐ป๐๐ฒ
When youโre talking about an email youโre sending to your list, the call to action is when you say, โHey Reader, click this link to get a once in a lifetime dealโ or some such
The more you can get your readers to click the links you put in your emails, the more traffic you send to your offers.
The more traffic you send to your offers, the more sales you can make. Usually. Okay, there is an exception to this rule, and itโs if you donโt set up your email and your offer to be congruent.
Like if you say in your email, โClick here to discover the best fertilizer for rosesโ and then you send them to a page that is advertising a cleaning solution for rubber duckiesโฆ youโre not going to make sales.
But letโs assume that your email sets up your reader to know exactly what to expect when they click the link. The more people who click the link, the more people you have who can potentially purchase the product and the more money you can make
.
Thus the question becomes, how do you get more of your email subscribers to click the links without holding a gun to their head?
By using the CBS method:
๐๐ผ๐บ๐บ๐ฎ๐ป๐ฑ ๐๐ผ๐น๐ฑ๐ฒ๐ป ๐ฆ๐ผ๐ณ๐๐ฒ๐ป
First, youโre going to COMMAND them on what to do. Donโt be subtle here. Donโt slip your link in there and assume they will click it just because itโs there โ they wonโt.Youโve got to TELL them to click it. โ๐๐๐๐๐ ๐๐๐ฅ๐ ๐ก๐ข๐ชโ โ๐๐ผ ๐๐๐ฅ๐ ๐ป๐ผ๐ ๐ณ๐ผ๐ฟ ๐ณ๐๐น๐น ๐ฑ๐ฒ๐๐ฎ๐ถ๐น๐โ โ๐ง๐ต๐ถ๐ ๐ถ๐ ๐๐ต๐ฒ ๐น๐ถ๐ป๐ธ ๐๐ผ ๐ฐ๐น๐ถ๐ฐ๐ธ ๐ก๐ข๐ชโ
Next, youโre going to ๐๐ข๐๐ keywords.
People tend to scan emails just like they scan sales letters. By bolding the keywords, you can stop a scanner in their tracks and get them to do your bidding.
โ๐ง๐ต๐ฒ ๐ฝ๐ฟ๐ถ๐ฐ๐ฒ ๐๐ถ๐น๐น ๐ฑ๐ผ๐๐ฏ๐น๐ฒ ๐ฎ๐ ๐บ๐ถ๐ฑ๐ป๐ถ๐ด๐ต๐ ๐๐ผ ๐๐ผ ๐ด๐ฒ๐ ๐๐ต๐ฒ ๐ฑ๐ถ๐๐ฐ๐ผ๐๐ป๐ ๐ด๐ผ ๐ต๐ฒ๐ฟ๐ฒ ๐ป๐ผ๐ ๐ฎ๐ป๐ฑ ๐ฐ๐ต๐ฒ๐ฐ๐ธ ๐๐ต๐ถ๐ ๐ผ๐๐ ๐ฏ๐ฒ๐ณ๐ผ๐ฟ๐ฒ ๐ถ๐โ๐ ๐๐ผ๐ผ ๐น๐ฎ๐๐ฒ
โReadjust the bold words above and youโll realize itโs everything the subscriber needs to know they should click the link NOW.
Finally, you might want to sometimes SOFTEN the language you use.
If you only say, โ๐๐๐๐๐ ๐๐๐ฅ๐ ๐ก๐ข๐ชโ it seems kind of pushy or bossy.
But if you say, โ๐๐๐๐๐ ๐๐๐ฅ๐ ๐ก๐ข๐ช ๐ฎ๐ป๐ฑ ๐๐ฒ๐ฒ ๐ถ๐ณ ๐๐ต๐ถ๐ ๐ถ๐ ๐ณ๐ผ๐ฟ ๐๐ผ๐โ then youโve softened the language and made it more friendly.โ๐๐น๐ถ๐ฐ๐ธ ๐๐๐ฅ๐ ๐ป๐ผ๐ ๐ฎ๐ป๐ฑ ๐๐ฒ๐ฒ ๐ถ๐ณ ๐๐ต๐ถ๐ ๐ฐ๐ฎ๐ป ๐ฑ๐ผ๐๐ฏ๐น๐ฒ ๐๐ผ๐๐ฟ ๐ถ๐ป๐ฐ๐ผ๐บ๐ฒโ
โ๐๐น๐ถ๐ฐ๐ธ ๐ง๐๐๐ฆ ๐๐๐ก๐ ๐ป๐ผ๐ ๐ฎ๐ป๐ฑ ๐ณ๐ถ๐ป๐ฑ ๐ผ๐๐ ๐๐ต๐ ๐ฎ,๐ต๐ฎ๐ฒ ๐ฟ๐ฒ๐๐ถ๐ฒ๐๐ฒ๐ฟ๐ ๐ด๐ถ๐๐ฒ ๐ถ๐ ๐ฐ.๐ด ๐๐๐ฎ๐ฟ๐โ
โ๐๐ผ ๐๐๐ฅ๐ ๐ก๐ข๐ช ๐ฎ๐ป๐ฑ ๐ฑ๐ถ๐๐ฐ๐ผ๐๐ฒ๐ฟ ๐ณ๐ผ๐ฟ ๐๐ผ๐๐ฟ๐๐ฒ๐น๐ณ ๐๐ต๐ ๐ด๐ฟ๐ผ๐๐ป ๐บ๐ฒ๐ป ๐ฏ๐น๐๐๐ต ๐๐ต๐ฒ๐ป ๐๐ต๐ฒ๐ ๐๐ฒ๐ฒ ๐๐ต๐ถ๐โ.
Remember CBS to increase your email calls to action: ๐๐ผ๐บ๐บ๐ฎ๐ป๐ฑ, ๐๐ผ๐น๐ฑ, ๐ฎ๐ป๐ฑ ๐ฆ๐ผ๐ณ๐๐ฒ๐ป.
