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Email Marketing – CTA Call to Action

Quote from a facebook post by the great James Neville Taylor THE TOP BUILDERALL AFFILIATE TODAY

๐Ÿฏ ๐—ง๐—ถ๐—ป๐˜† ๐—–๐—ง๐—” (Call to Action) ๐—ง๐˜„๐—ฒ๐—ฎ๐—ธ๐˜€ ๐˜๐—ต๐—ฎ๐˜ ๐——๐—ฟ๐—ฎ๐—บ๐—ฎ๐˜๐—ถ๐—ฐ๐—ฎ๐—น๐—น๐˜† ๐—œ๐—ป๐—ฐ๐—ฟ๐—ฒ๐—ฎ๐˜€๐—ฒ ๐—˜๐—บ๐—ฎ๐—ถ๐—น ๐—ฅ๐—ฒ๐˜ƒ๐—ฒ๐—ป๐˜‚๐—ฒ

When youโ€™re talking about an email youโ€™re sending to your list, the call to action is when you say, โ€œHey Reader, click this link to get a once in a lifetime dealโ€ or some such

๐Ÿ‘ˆ๐Ÿ‘‰The more you can get your readers to click the links you put in your emails, the more traffic you send to your offers.

๐Ÿ’ฏThe more traffic you send to your offers, the more sales you can make. ๐Ÿ‘ˆUsually. Okay, there is an exception to this rule, and itโ€™s if you donโ€™t set up your email and your offer to be congruent.๐Ÿค”

Like if you say in your email, โ€œClick here to discover the best fertilizer for rosesโ€ and then you send them to a page that is advertising a cleaning solution for rubber duckiesโ€ฆ youโ€™re not going to make sales.๐Ÿ˜

But letโ€™s assume that your email sets up your reader to know exactly what to expect when they click the link. The more people who click the link, the more people you have who can potentially purchase the product and the more money you can make

.๐Ÿ˜ŽThus the question becomes, how do you get more of your email subscribers to click the links without holding a gun to their head?โ“

By using the CBS method:๐Ÿ‘ˆโœ… ๐—–๐—ผ๐—บ๐—บ๐—ฎ๐—ป๐—ฑโœ… ๐—•๐—ผ๐—น๐—ฑ๐—ฒ๐—ปโœ… ๐—ฆ๐—ผ๐—ณ๐˜๐—ฒ๐—ป

First, youโ€™re going to COMMAND them on what to do. Donโ€™t be subtle here. Donโ€™t slip your link in there and assume they will click it just because itโ€™s there โ€“ they wonโ€™t.Youโ€™ve got to TELL them to click it.๐Ÿ’ฏโœ… โ€œ๐—–๐—Ÿ๐—œ๐—–๐—ž ๐—›๐—˜๐—ฅ๐—˜ ๐—ก๐—ข๐—ชโ€โœ… โ€œ๐—š๐—ผ ๐—›๐—˜๐—ฅ๐—˜ ๐—ป๐—ผ๐˜„ ๐—ณ๐—ผ๐—ฟ ๐—ณ๐˜‚๐—น๐—น ๐—ฑ๐—ฒ๐˜๐—ฎ๐—ถ๐—น๐˜€โ€โœ… โ€œ๐—ง๐—ต๐—ถ๐˜€ ๐—ถ๐˜€ ๐˜๐—ต๐—ฒ ๐—น๐—ถ๐—ป๐—ธ ๐˜๐—ผ ๐—ฐ๐—น๐—ถ๐—ฐ๐—ธ ๐—ก๐—ข๐—ชโ€

Next, youโ€™re going to ๐—•๐—ข๐—Ÿ๐—— keywords.

๐Ÿ‘ˆ People tend to scan emails just like they scan sales letters. By bolding the keywords, you can stop a scanner in their tracks and get them to do your bidding.

๐Ÿ’ฏโ€œ๐—ง๐—ต๐—ฒ ๐—ฝ๐—ฟ๐—ถ๐—ฐ๐—ฒ ๐˜„๐—ถ๐—น๐—น ๐—ฑ๐—ผ๐˜‚๐—ฏ๐—น๐—ฒ ๐—ฎ๐˜ ๐—บ๐—ถ๐—ฑ๐—ป๐—ถ๐—ด๐—ต๐˜ ๐˜€๐—ผ ๐˜๐—ผ ๐—ด๐—ฒ๐˜ ๐˜๐—ต๐—ฒ ๐—ฑ๐—ถ๐˜€๐—ฐ๐—ผ๐˜‚๐—ป๐˜ ๐—ด๐—ผ ๐—ต๐—ฒ๐—ฟ๐—ฒ ๐—ป๐—ผ๐˜„ ๐—ฎ๐—ป๐—ฑ ๐—ฐ๐—ต๐—ฒ๐—ฐ๐—ธ ๐˜๐—ต๐—ถ๐˜€ ๐—ผ๐˜‚๐˜ ๐—ฏ๐—ฒ๐—ณ๐—ผ๐—ฟ๐—ฒ ๐—ถ๐˜โ€™๐˜€ ๐˜๐—ผ๐—ผ ๐—น๐—ฎ๐˜๐—ฒ

โ€Readjust the bold words above and youโ€™ll realize itโ€™s everything the subscriber needs to know they should click the link NOW. ๐Ÿ‘ˆ

Finally, you might want to sometimes SOFTEN the language you use.๐Ÿค”

If you only say, โ€œ๐—–๐—Ÿ๐—œ๐—–๐—ž ๐—›๐—˜๐—ฅ๐—˜ ๐—ก๐—ข๐—ชโ€ it seems kind of pushy or bossy.

But if you say, โ€œ๐—–๐—Ÿ๐—œ๐—–๐—ž ๐—›๐—˜๐—ฅ๐—˜ ๐—ก๐—ข๐—ช ๐—ฎ๐—ป๐—ฑ ๐˜€๐—ฒ๐—ฒ ๐—ถ๐—ณ ๐˜๐—ต๐—ถ๐˜€ ๐—ถ๐˜€ ๐—ณ๐—ผ๐—ฟ ๐˜†๐—ผ๐˜‚โ€ then youโ€™ve softened the language and made it more friendly.โ€œ๐—–๐—น๐—ถ๐—ฐ๐—ธ ๐—›๐—˜๐—ฅ๐—˜ ๐—ป๐—ผ๐˜„ ๐—ฎ๐—ป๐—ฑ ๐˜€๐—ฒ๐—ฒ ๐—ถ๐—ณ ๐˜๐—ต๐—ถ๐˜€ ๐—ฐ๐—ฎ๐—ป ๐—ฑ๐—ผ๐˜‚๐—ฏ๐—น๐—ฒ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ถ๐—ป๐—ฐ๐—ผ๐—บ๐—ฒโ€

โ€œ๐—–๐—น๐—ถ๐—ฐ๐—ธ ๐—ง๐—›๐—œ๐—ฆ ๐—Ÿ๐—œ๐—ก๐—ž ๐—ป๐—ผ๐˜„ ๐—ฎ๐—ป๐—ฑ ๐—ณ๐—ถ๐—ป๐—ฑ ๐—ผ๐˜‚๐˜ ๐˜„๐—ต๐˜† ๐Ÿฎ,๐Ÿต๐Ÿฎ๐Ÿฒ ๐—ฟ๐—ฒ๐˜ƒ๐—ถ๐—ฒ๐˜„๐—ฒ๐—ฟ๐˜€ ๐—ด๐—ถ๐˜ƒ๐—ฒ ๐—ถ๐˜ ๐Ÿฐ.๐Ÿด ๐˜€๐˜๐—ฎ๐—ฟ๐˜€โ€

โ€œ๐—š๐—ผ ๐—›๐—˜๐—ฅ๐—˜ ๐—ก๐—ข๐—ช ๐—ฎ๐—ป๐—ฑ ๐—ฑ๐—ถ๐˜€๐—ฐ๐—ผ๐˜ƒ๐—ฒ๐—ฟ ๐—ณ๐—ผ๐—ฟ ๐˜†๐—ผ๐˜‚๐—ฟ๐˜€๐—ฒ๐—น๐—ณ ๐˜„๐—ต๐˜† ๐—ด๐—ฟ๐—ผ๐˜„๐—ป ๐—บ๐—ฒ๐—ป ๐—ฏ๐—น๐˜‚๐˜€๐—ต ๐˜„๐—ต๐—ฒ๐—ป ๐˜๐—ต๐—ฒ๐˜† ๐˜€๐—ฒ๐—ฒ ๐˜๐—ต๐—ถ๐˜€โ€.

Remember CBS to increase your email calls to action: ๐—–๐—ผ๐—บ๐—บ๐—ฎ๐—ป๐—ฑ, ๐—•๐—ผ๐—น๐—ฑ, ๐—ฎ๐—ป๐—ฑ ๐—ฆ๐—ผ๐—ณ๐˜๐—ฒ๐—ป.๐Ÿ‘ˆ

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